Q&A with LILAS CEO Deeksha Gulati: Introducing LILAS Head Tension & Migraine Aid

Could you briefly describe what this product is?

LILAS Head Tension & Migraine Aid was developed to provide women with a natural, safe and effective solution for their menstrual migraines and hormonal headaches.

How did you come up with this product? What issue do you hope to solve with this product?

Headaches and migraines disproportionately impact women. 85% of chronic migraine sufferers are women. 43% of women suffer from migraines and 1 in 2 women report headaches as a menstrual symptom. We also had many women in our community complain that although they were no longer taking pain medication/painkillers for their pelvic pain they still felt their dependency on them for their headaches and migraines. We spent over a year on our R&D to create this solution for women. 

What was the gap in the market that you saw?

Although headaches and migraines disproportionately impact women, there was no product in the market that was specifically designed for women. There were also not many natural, effective products that women had at their disposal and were hence resorting to taking strong painkillers.

How does this product work?

We use a therapeutic blend of essential oils in a coconut oil base that have been clinically proven to be safe and effective to relieve head tension. You can apply this blend to your temples, forehead and back of your neck for relief.

How is it different from other roll-on essential oil therapies in the market?

At LILAS, we believe to make great and effective products for women, we must make women central to our company and everything we do. We involve women in every step of the product ideation and creation, to ensure that we are truly understanding and meeting their needs.

How was the product created and formulated?

We developed this product with experts using natural ingredients, which was iterated on and tested by women in our community. At LILAS Wellness, we want women to feel important, we want women to feel empowered and we want women to be in control of their well-being.

How does this product reflect LILAS’ mission?

At LILAS, we believe to make great and effective products for women, we must make women central to our company and everything we do. We involve women in every step of the product ideation and creation, to ensure that we are truly understanding and meeting their needs. Although we worked with a team of experts to develop the formulation, this was iterated on and tested by women in our community. At LILAS Wellness, we want women to feel important, we want women to feel empowered and we want women to be in control of their well-being.

When will this product be released?

We plan on releasing this product in the coming months (Sept/Oct 2021).

What are your hopes for this product?

That women find the relief they need and deserve, in a natural way! 

We want all our products to help take a step towards making women a priority in healthcare. Women have historically been excluded from clinical trials, less likely to be prescribed pain medication and more likely to be told that their pain is due to emotional distress. This leaves women feeling alone, suffering in silence and with few products that truly address their needs. 

With each product, we want women to feel important, we want women to feel empowered and we want women to be in control of their well-being.